Why are sweets that have messages printed on them so popular in Japan?

Why are sweets that have messages printed on them so popular in Japan?

Why are sweets that have messages printed on them so popular in Japan?

Some of you may be wondering, "Why are sweets that have messages printed on them  so popular in Japan?

In this article, we will discuss why printed sweets are so popular in Japan.

We also provide a detailed summary of the message sweets available at Focetta Sweets.

If you want to send sweets in Japan, please read this first.

There are three main reasons why gifts that contain messages are popular in Japan

Why are gifts that contain messages preferred in Japan?

There are three main reasons.



1: Because it is an honest way to convey your feelings

Many people in Japan are not good at self-assertion and self-expression, and this is becoming an underlying factor in Japanese culture. That is why Japanese people utilize message sweets to convey their feelings in a more straightforward and honest manner.

So to speak, they are utilized as one of the tools that help them express themselves.


2: Because they want to maintain a good relationship with the receiver

In Japan, the basic idea behind giving a gift is to select  "something that will please the receiver" or "something that will be useful".

It would not be an exaggeration to say that this is based not only on the desire to give a gift that will not be useless, but also on genuine gratitude and concern for the recipient, and the wish for a good relationship to be maintained with the recipient.


3:Because it is both casual and special

Gifts that contain messages can create a more special feeling than gifts without a message.

Gifts that contain messages are an easy gift choice because they are both casual and special.

The message sweets that can be sent at FocettaSweets are cookies and macaroons, and they are a part of the  "okuru" brand sweets!

These message sweets are the most popular among focetta. Many fans have purchased message sweets from focetta and use them as gifts for their loved ones and those around them.

The printed messages are divided into the following genres


  • Retirement/Transfer
  • Gratitude
  • Birthday/Celebration
  • Marriage
  • Birth
  • Love
  • Support
  • Entrance to school / Joining a company
  • Apology


In other words, you can send the best message sweets according to the occasion to the person you want to send them to. 

Let's talk about each of the sweets we offer in detail.


Would you rather choose a cookie or macaron when sending a printed message sweet to someone?

Large cookies can be stored at room temperature.

The cookies are available in sets of 1, 15, 30, or 45 cookies, and you can order as many as you like. 1 cookie comes in a free white box.

The cookies are made from high-quality ingredients, and each cookie is carefully baked by our patissier. 

These cookies, cutely designed with edible ink, make the perfect small gift!
Five flavors are available!

Macaroons printed with edible ink

Using the safest and most delicious seasonal ingredients, focetta's macarons are made with the hope that they will bring happiness to those who enjoy them. Focetta's macarons have three particularities: ingredients, texture, and five flavors.

The macarons are moist, with a crispy yet fluffy texture, created with a baking time and formula suitable for frozen delivery, so that even distant customers can enjoy the taste of freshly made macarons. Our macarons come in  five flavors: sweet, sour, salty caramel, and green tea.

More voluminous than cookies, but still easy to eat! 

focetta's popular cheese tarts are now available as message sweets! Tarte au Fromage

Focetta's popular cheese tart is now available as a message sweet!



All of the message sweets available at focetta are sure to please regardless of the occasion. They are perfect gifts for birthday parties, family celebrations, weddings, retirements, and job changes.

Make sure to choose one of them when you want to send a gift to someone in Japan.

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